As a recent University of Illinois graduate, I am the new kid on the block here at AdCo. Unlike academic professors, clients forgo the distribution of syllabi. Sure, in initial meetings, we share goals and expectations, but there is no script for day to day interaction and opportunities jump up, and we need to be able to grab them!
As an account manager, one thing that I have absolute control over is transparency with my clients. Delays will happen. Campaigns will exceed goals and others will fall short. No matter the case, my clients will always know exactly what the status and plan is with every project.
The ability to communicate honestly and build trust within my professional relationships is totally on my shoulders, and I take great pride in that development process.