Who We Are
- dedicated to creative excellence;
- focused on innovative solutions;
- and manage results through a committed partnership
- it's that simple
- value our customers;
- listen and understand their goals;
- enhance their advertising/marketing/digital;
- earn their loyalty
- and exceed their expectations.
AdCo began in January of 1997 as a media buying agency at a time when the concept was new and only in large media markets. Julie Russell, founder and president of AdCo, had worked with a few niche agencies such as these during her 10 year career in radio sales and saw the possibility of adapting that type of system to the Peoria market.
Armed with a new laptop computer, a subscription to the Arbitron and Nielsen Ratings and her 4 month old daughter, Julie “retired” from radio sales and immediately began representing two area agencies’ media buying services. Soon, AdCo began adding direct clients and what began as a radio/TV/outdoor media buying agency quickly needed creative services which were outsourced to other agencies and freelance artists.
In the summer of 2003, AdCo was given the opportunity to assume a large portion of another agency’s clients. This provided a strong foundation that allowed AdCo to become a full-service advertising agency.
AdCo continued adding staff following the then new and emerging philosophy of surrounding yourself with the best and making them part of your in-house team. A framework which allows for a higher level of creativity and ease of implementation.